Broadside

Broadside
A single folded sheet of paper with printing on one or both sides that opens up to a single, large advertisement.
Contributed by: MarcommWise Staff
Bucktag ...

Broadside " Advertisement printed on a large sheet of paper with the main selling message on one side. An alternative to a standard booklet type brochure in a direct mail package.

Broadside A promotion that is printed on a single large sheet of paper, usually on only one side of the paper, as opposed to a tabloid or other off-size newspaper.

See also: Marketing, Market, Place, Product, Service