Brochure Copywriting Strategy
Brochures are among the most utilized marketing vehicles in use today.
Brochure Design Publishing Terms
A
abstract: A brief sequential profile of chapters in a nonfiction book proposal (also called a synopsis); a point-by-point summary of an article or essay.
Brochure
[1] A pamphlet usually promotional or advertising in nature.
[usage] Brochures are a flexible, affordable means to distribute vital information.
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Brochure - A high quality pamphlet with a planned layout, typography and illustrations. The term is also loosely used for promotional pamphlets or booklets
BSP - Stands for Barcode Sort Plan.
Brochure
A multi-page presentation of the offer which may include product or service descriptions, "sell" copy, benefits, features, pricing, discounts for quantity purchases, ordering instructions and a call-to-action.
BROCHURE - A folded leaflet with an advertising or promotional message.
BUMPER STICKER - An advertising strip attached to an automobile bumper.
brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts
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E-brochure
An electronic digitized version of a paper brochure
E-commerce ...
Sales Kit a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers; it will usualy include a full advertising schedule..
Collateral materials Sales brochures, catalogs, spec sheets, etc., generally delivered to consumers (or dealers) by a sales person rather than by mass media.
Those small slits in your brochure that hold your business card are die cuts. Marketing Strategy: More. Die Cutting The process of using a sharp, metal die to cut irregular shapes out of paper or vinyl.
Corporate literature includes financial reports, in-house magazines, brochures, catalogues, price lists and any other piece of corporate derived literature. They communicate with a variety of publics.
Most company publications, ads, letters, brochures, and other sales materials are filled with words, photographs and information that do nothing more than toot the company's horn.
A quotation or statement that is separated (such as by placing it inside a box) from the rest of a document (brochure, article, white paper, etc).
A merchant that sends catalogs or brochures to their prior customers or current subscribers is not a direct marketer. A merchant that sends catalogs or brochures to everyone is a targeted area IS considered a direct marketer.
Pass-along rate - The number of times a received document (article, newsletter, brochure, report, etc.) is shared with other individuals.
Sales Literature - printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Sales Management - the process of planning, organizing, controlling and evaluating the activities of the sales force.
LEADING
The space between the lines of body copy in a print ad or brochure (pronounced ledding rather than leeding, so named because the spacing was once made out of lead strips inserted between lines of type).
galley proof A copy of the individual pages of an ad, brochure, poster or other printed material used for final proofreading of the text before final negatives are made for the printing process.
Tag-Ons
Elastics that wrap around the paper with an advertisement brochure.
Target audience
A specified audience or demographic group for which an advertising message is designed.
invoked when a user sends an e-mail to a certain email address, this software automatically responds back an e-mail; autoresponder applications can be used to provide users with some valuable information such as a while paper or product brochure.
Broadside " Advertisement printed on a large sheet of paper with the main selling message on one side. An alternative to a standard booklet type brochure in a direct mail package.
Marketing organizations provide their sales staff with large amounts of sales support including brochures, research reports, computer programs and many other forms of informational material.
Thus, firms that make products that are selected predominantly through external search must invest in having information available to the consumer in need-e.g., through brochures, web sites, or news coverage.
 See also: Marketing, Market, Product, Sales, Customer
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