unbundling Relying on more than one financial technique to transfer funds across borders.
uncertainty avoidance Extent to which cultures socialize members to accept ambiguous situations and to tolerate uncertainty.
Promotional Pricing: Product Bundling
Another pricing adjustment designed to increase sales is to offer discounted pricing when customers purchase several different products at the same time.
bundling
the practice of offering two or more products or services as a single package at a special price
business cycles ...
Bundling
Bundling is the practice of packaging of several items together as a single product, for instance, a book and an accompanying CD.
(Product) Bundling: [bun] Product Bundling refers to the bundling together of more than one product for a sale. This is very common for digital products, where the marginal costs of each product is very low.
Product price bundling, generally legal, presents an alternative to outright tying. Here, the consumer can buy each product separately, but a discount is offered for buying two or more items simultaneously.
Bundle pricing: Bundling the computers with scanner, digital camera, printer.
Psychological pricing: Selling PC's at £499.99 or £999.99, just below the psychological price of £500 or £1000, whatever price the company decides.
Also Known As: Package Enclosure, Bundling
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
 See also: Product, Marketing, Market, Price, Offer
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