Business-to-business advertising

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business-to-business advertising - Advertising used by one business to promote the products and/or services it sells to another business. buyer - Agent who purchases media time for an advertiser.

Business-to-business Advertising/Promotion -- The marketing of products, services, resources, materials and supplies purchased and used by businesses.

Business-to-business advertising Advertising directed to other businesses, rather than to consumers. C CBBB Council of Better Business Bureaus. A national organization of local business bureaus.

See also: Brand, Budget, Advertising, Marketing, Business-to-business