Business-to-business advertising |
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Business-to-Business Advertising - Definition of Business-to-Business Advertising ...
business-to-business advertising - Advertising used by one business to promote the products and/or services it sells to another business.
buyer - Agent who purchases media time for an advertiser.
Business-to-business advertising
Advertising directed to other businesses, rather than to consumers.
C ...
B-to-B See Business-to-business advertising. Back to back Running more than one commercial, with one following immediately after another. Banner A graphic image, usually 469 by 60 pixels displaying an ad with a clickable link.
Industrial advertising - Business-to-business advertising aimed at manufacturers; usually promoting parts, equipment and raw materials.
Infomercial - A TV commercial that gives the appearance of being part of regular programming.
Another example is provided by a company called Aero Astro, which builds small earth satellites for $5 million or less. They provide business-to-business advertising for satellite parts on the Net and have been steadily drawing customers and sales.
 See also: Business-to-business, Features, Marketing, Advertising, Customer
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