Business Analysis - a stage in the new product development process in which the information gathered in the screening, ...
BUSINESS ANALYSIS
At this point in the new product development process the marketer has reduced a potentially large number of ideas down to one or two options.
5. Business Analysis Evaluating proposal's business attractiveness - Will this product meet our profit goal? Management prepares sales, cost, and profit projections. As new information comes in, the analysis will undergo revision and expansion ...
Stage 5: Business Analysis
The company has a great idea, the marketing strategy seems feasible, but will the product be financially worth while in the long run?
a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix; General Electric Strategic Business Portfolio Planning Grid.
Business analysis. Ideas are now exposed to more rigorous analysis. Profit projections, risks, market size, and competitive response are considered. If promising, market research may be done.
replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, ...
 See also: Analysis, Marketing, Market, Concept, Sales
  
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