Business Reply Card

Business Reply Card
A card distributed with an advertising piece. The card is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser.

BUSINESS REPLY CARD (B.R.C.) - A preprinted postcard enabling direct mail recipients to respond easily. Direct mail offers that include BRCs have a much higher response rate.

Business Reply Card (BRC) " Postage-paid card that serves as a response device. On one side is a reply form and on the other side is specially formatted address information.

BRC: Business Reply Card.
BRE: Business Reply Envelope.
Blind embossing: Stamping raised letters or images into paper using pressure and a die, but without using foil or ink to add color to the raised areas.

BRC or BRE Business Reply Card or Business Reply Envelope Brokerage Commission The commission (usually 20%) paid by a list owner to a broker to handle the rental of a list. Bugs Errors that crop up in software.

Many catalogs are now beginning to offer blow-in space, traditional advertising space, and business reply card (printed 3-up to make a page) space in their catalogs to further serve the direct response advertiser.

See also: Mailing, Advertising, Rate, Marketing, Offer