Business Reply Envelope (BRE) " Specially formatted, postage-paid envelope used to return a reply form or order form.
Business-to-Business (B-to-B or B2B) " Type of marketing where businesses offer products and services to other businesses.
BRE: Business Reply Envelope.
Blind embossing: Stamping raised letters or images into paper using pressure and a die, but without using foil or ink to add color to the raised areas.
BRC or BRE Business Reply Card or Business Reply Envelope Brokerage Commission The commission (usually 20%) paid by a list owner to a broker to handle the rental of a list. Bugs Errors that crop up in software.
The most you can mail for $10,000 today is about 10,000 pieces, assuming you did the creative yourself at no cost. That's for a typical, 5-part direct mail package: outer envelope, letter, brochure, order card, and business reply envelope (BRE).
 See also: List, BRE, Personalization, Control, Purge
  
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