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Porter, Michael Portfolio Analysis the systematic evaluation or assessment of a company's businesses or products; two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength ...
a company's industry ranking by size and business strength, may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds
competitive scope ...
Competitive Position - an organization's ranking in its industry by size and business strength; hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market niche player, ...
Four - Determine the best ways to measure attractiveness and business position.
Five - Finally rank each SBU as either low, medium or high for business strength, and low, medium and high in relation to market attractiveness.
 See also: Industry, Research, Account, Product, Offer
  
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