Buyer Behaviour

Consumer Buyer Behaviour
Lesson
Exercise
Answer
If a marketer can identify consumer buyer behaviour, he or she will be in a better position to target products and services at them.

Buyer Behaviour - the study of consumers and organizations in relation to their purchase decisions. See Consumer Behaviour; Organizational Buying Behaviour.

Industrial Buyer Behaviour the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.

See also: Strategy, Service, Services, Consumer, Management