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Buyer readiness stages: categorise consumers in terms of how close they are to making a purchase or a decision. Stages range from initial awareness, through to interest, desire and, finally, action.
buyer readiness stages
the state of willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase ...
of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage.
 See also: Cycle, Sponsorship, Prospects, Differentiate, Combination
  
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