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Buyer readiness stages: categorise consumers in terms of how close they are to making a purchase or a decision. Stages range from initial awareness, through to interest, desire and, finally, action.
buyer readiness stages
the state of willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase ...
 See also: Cycle, Variable, Differentiate, Combination, Training
  
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