Types of buying behaviour.
There are four typical types of buying behaviour based on the type of products that intends to be purchased.
Buying behaviour
Buying behaviour concerns the process that buyers go through when deciding whether or not to purchase goods or services.
consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.
legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Organizational Buying Behaviour - the study of the motives and actions of, and the influences upon, organizations while engaged in purchasing goods and services.
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all of those whose influence plays some part in the buying behaviour of consumers, see aspirational reference group and reference group
referral ...
Speciality goods: expensive, infrequently purchased consumer goods; related to extended problem solving buying behaviour.
Speciality stores: stores which tend to concentrate on one clearly defined product area, focusing on depth of range.
 See also: Behaviour, Service, Goods, Consumer, Product
  
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