Buying Committee

Buying Committee - Refers to all individuals involved in the B2B buying decision at an organization
Heuristics - Quick methods often involved in problem solving, such as gut instinct, educated guesses or 'common sense' ...

a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee.
growth stage of product life cycle ...

Group Selling - a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee.

See also: Cycle, Advertising, Analysis, Customer, Market