buying cycle
the time taken by an individual or company to complete its decision to buy
buying signal ...
Buying Cycle - Before making any purchase of goods/services or ideas, customers typically go through a buying cycle, firstly showing interest, conducting research and then making a purchase decision.
The buying cycle may consist of the following stages
Problem Discovery: prospect discovers a need or want.
Search: after discovering a problem look for ways to solve the need or want.
It is a description that involves all the steps in the purchasing process, and also goes by the names of buying cycle, buyer decision cycle, and sales cycle.
BuyingFunnel - Also called the Buying Cycle, Buyer Decision Cycle and Sales Cycle, Buying Funnel refers to a multi-step process of a consumer's path to purchase a product - from awareness to education to preferences and intent to final purchase.
Analyze their customer service, check their web sites, make calls, purchase their products, and experience how they express their messages through the entire buying cycle. Study what and how they communicate with the customers you are interested in.
The extensive use of data stored in electronic databases to better target marketing communications and more finely tune marketing messages for individual prospects at specific points in their lives and buying cycles.
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Loading up: an objective of sales promotion, encouraging customers to advance their buying cycles, i.e. to buy greater quantities of a product in the short term than normal.
has made a purchase or donation, has rented, leased or contracted for, or has otherwise participated in a organization's provision of products or services within the past 18 months, or a period consistent with that organization's normal buying cycle.
 See also: Advertising, Sales, Media, Market, Marketing
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