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Forecast an estimation of the likely volume of sales, measured in dollars and units, for a future planning period; typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, ...
a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from "definitely not" to "certain to buy"
purchasing officer ...
Hard offers generally will ask prospects for considerably more information about themselves and their buying intentions, ask for an appointment or demonstration, mention the cost of the product or service, ...
Purchase Probability Scale - a tool used in marketing research surveys of buying intentions; respondents are asked to rate the likelihood of their purchase of a particular product.
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 See also: Target, Competitor, Cost, Offering, Desire
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