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buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc, also referred to as limited decision making
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Limited Problem Solving - buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making.
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In fact, the same company may face both situations at the same time; for some the product is new, while other customers see the purchase as routine. The implication of buying behavior for marketers is that different buying situations require ...
 See also: Purchase, Strategy, Consumer, Product, Brand
  
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