Cable television

cable television - A form of television where signals are carried to households by wire rather than through the airways.
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cable television A method of distributing television signals by means of coaxial or fiber-optic cables. Some libraries have programs on public access channels.
census A complete canvass of a population.

National Cable Television Association (NCTA) - The major trade association representing the cable television industry. Headquartered in Washington, D.C.
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Cable Television (Cable TV or CATV)
A television distribution system whereby TV signals are transmitted via cable (insulated wire), rather than through the air, to TV sets subscribers in a community or locality.

NAM Teams see National Account Marketing Narrowcasting a term used in reference to cable television in the U.S.

headend A central distribution point in a cable television network that typically serves tens of thousands to hundreds of thousands of homes.

Narrowcasting - a term used in reference to cable television, where cable TV stations, with specialized interests such as sports, news, weather, movies, etc, allow advertisers great selectivity; that is, ...

In paid broadcast and cable television advertising, fees paid to retain principal performers in commercials. These are paid in 13-week cycles, regardless of whether the commercials are actually aired. There are no holding fees for radio.

Infomercial A program-length TV advertisement (most often, 30 minutes in length) for a specific good or service that airs on cable television or on broadcast television at a fringe time.

IPTV delivery may be through a high capacity, high speed broadband connection. Compared to traditional broadcast and cable television, IPTV may offer new venues for PPC search advertisers through program interfaces and stored individual preferences.

a single person to create advertisements that run on local television. For instance, a company called SpotRunner allows users to select from a list of high-quality television ads that can be customized and then placed within local cable television ...

These include television, cable television, magazines, radio, billboards, etc. Merchandising the advertising The promoting of a firmís advertising abilities to distributors.

See also: Vision, Service, Market, Broadcast, Research