Cannibalization

Cannibalization: It happens when a new product takes away the sales from an existing one of the same company.

Cannibalization - the loss of sales of an existing product to a new offering in the product line.
Capital Items - long-lived business assets (buildings, plant and equipment, etc) of a firm.

Cannibalization: If a new product takes sales volume away from another product made by the same company, the new product is said to "cannibalize" the other product.

Cannibalization: [can] Cannibalization refers to the notion of a company making a business decision that will have a negative impact on either a current product within the same product line or member of a distribution channel (or entire channel, ...

See also: Revenue, Attribute, Variable, Retail, Communication