Card rate

card rate
marketing glossary
marketing definitions
Definition: Media rates published by a broadcast station or print publication on a "rate card." Typically the highest rate charged by an advertising vehicle.

Card Rate
The rate for advertising as appears on the media outlet's rate card. Discounts against this rate may be available depending on volume purchased and current supply and demand.
Contributed by: MarcommWise Staff
Center Spread ...

Card rate Media rates published by a broadcast station or print publication on a "rate card." This is typically the highest rate charged by a vehicle.

See also: Cycle, Co-op, Click, Communications, Channel