Cash Cows - products or strategic business units within the organization's mix which are characterized by high market share and low market growth; Cash Cows produce the revenue required to develop and support less successful or newer products.
Cash Cows
These are products with a high share of a slow growth market. Cash Cows generate more more than is invested in them. So keep them in your portfolio of products for the time being.
Problem Children ...
Cash Cows
A term used in the Boston Group Matrix. Cash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment.
The cash cows tend to generate cash but require little future investment.
Brands have to be managed well, as some brands can be cash cows for organisations. In many organisations they are represented by brand managers, who have hugh resources to ensure their success within the market.
Boston Box: (also known as the BCG matrix) a tool for analysing a product portfolio, plotting relative market share against market growth rate for each product. The resultant matrix classifies products as cash cows, dogs, question marks and stars.
Dogs - a product classification used in the Boston Consulting Portfolio Analysis Matrix; dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix; Cash Cows; ...
allows the planner to categorise each product or SBU as a "Cash Cow", "Star", "Question Marks" (or "Problem Child") or "Dog", and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows; Dogs; ...
 See also: Market, Strategy, Marketing, Company, Product
  
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