casual product classes
broad classifications of products used to describe markets in everyday terms, e.g. the pet food market, the photocopier market, the breakfast foods market, etc, see standard product classes
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Classes - categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics; Casual Product Classes.
See Australian Bureau of Statistics; Casual Product Classes. Standard Test Market a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch.
 See also: Cycle, Campaign, Training, Commercial, Communication
  
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