Catalog
[1] A book or pamphlet containing an enumeration of things.
[2] A complete list of things; usually arranged systematically.
Don't overdo your catalog. It's not necessary to have every item you carry in the catalog, as this can sometimes overwhelm customers.
Keep your images lined up neatly; don't crowd them, as you want them to be easy on your viewers' eyes.
Catalog Bind-Ins/Blow-Ins: This distribution has been used in big numbers for years by the horticultural set (i.e. a magazine subscription offer or a lead generator for a lawn tool product is bound into a catalog).
Catalogue Marketing - a form of direct marketing in which customers order from catalogues which are sent to them by mail; the ordered goods are shipped directly to them.
catalog sales
products with their specifications and applications are displayed in a catalog that is mailed to end users, this may be done by the manufacturer or a reseller
cause marketing ...
Catalogue showrooms: a High Street store selling goods through catalogues displayed in the outlet, with the customer collecting goods immediately from a pick-up point on the premises.
CATI: computer aided telephone interviewing.
CATALOG - An illustrated booklet listing products or services available.
Catalogue
A multi-page pamphlet or book detailing a variety of products, most frequently with illustrations, and including an order form. Larger and more detailed than either a brochure or flyer.
Catalog (see Index)
Catch All Listing A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers.
Video Catalog A retail catalog that appears on a CD-ROM disk and is viewed on a computer monitor.
Catalog Retailers - Retailers such as Lands' End and LL Bean have built their business by having customers place orders after seeing products that appear in a mailed catalog. Orders are then delivered by a third-party shipper.
Catalog Blow-ins: Freestanding inserts nested inside catalogs or magazines.
publisher's catalog: A seasonal sales catalog that lists and describes a publisher's new books. It is sent to all potential buyers, including individuals who request one.
The searchable catalogue of documents and pages created by a search engine. Web spiders index websites with the search engines by scanning or crawling them.
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Integration ...
Bounce back The practice of sending another identical (or similar) catalog back to someone who has just ordered something from one of your catalogs. Brand Managers Most packaged goods companies organize themselves by brand.
Mail Order House a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers; also called a Catalogue Retailer.
Collateral materials Sales brochures, catalogs, spec sheets, etc., generally delivered to consumers (or dealers) by a sales person rather than by mass media.
A spider is a robot sent out by search engines to catalog websites on the internet. When a spider indexes a particular website, this is known as 'being spidered'.
Saddle-stitching A method of binding where the pages of your catalog are stapled down the spine. You'll see this binding in pamphlets, booklets and magazines. Marketing Strategy: Product Catalogs More.
For example, if you have a website that sells vitamins and bodybuilding supplements, you might want people to click straight through to the multivitamin products catalogue rather than the homepage when they search for "multivitamins.
Although it has been possible for more than a hundred years to sell merchandise by catalog, buyers of these specialty products often had no easy access to the catalogs.
Social: Changes in customs or demographics greatly influence firms.
This means she writes the text you see in catalogs, on web pages, and in direct mail advertising. That seems like a pretty narrow field in and of itself — but Annie wasn’t as profitable as she’d like to be.
(Web) Spider: [spid] A spider (also known as a crawler) is used by a search engine to identify web pages in order to be cataloged in the database of the search engine (web site designers can also submit web pages to be cataloged in a search ...
Corporate literature includes financial reports, in-house magazines, brochures, catalogues, price lists and any other piece of corporate derived literature. They communicate with a variety of publics.
A direct channel, whereby the company transacts business with its customers with no intermediaries, is common in business-to-business commerce and in catalog sales, direct mail, or telemarketing to consumers.
A website that acts like a catalog for the Internet. The search engine indexes web pages using spider programs and stores information regarding each of those web pages in a huge database.
A merchant that sends catalogs or brochures to their prior customers or current subscribers is not a direct marketer. A merchant that sends catalogs or brochures to everyone is a targeted area IS considered a direct marketer.
Magazines, publications, catalogs that are for investment, golf, sports car, and trade. This is the so called niche marketing, which is targeting at business and professionals.
Media Planning Procedure: ...
A topical list of websites viewed, ranked and catalogued by a human (as compared to a search engine, where these functions are done by a computer program). Directories tend to have better and more relevant results when searched topically.
A software program that search engines use that visits every URL on the web, follows all the links, and catalogs all the text of every web page that (a) contains text, and (b) that can be visited or crawled.
While the agency offered outstanding catalog, logo, and packaging design services, they hadn't taken the time to position themselves - a huge blunder in the glutted field of Bay Area design.
Software used to make a site's product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
Information ...
Portal - A website that typically includes a catalog of websites, a search engine or both. A portal site may also offer email and other services to entice people to use that site as their main point of entry to the Web.
Collateral materials - A wide range of documents including catalogs, brochures, counter displays and sell sheets that companies use to promote themselves to their target audience.
Bind-In " Printed piece bound into a magazine, catalog, etc. Often a reply card. These are common in magazines to offer subscriptions.
Typically a 'Portal site' has a catalogue of web sites, a search engine, or both. A Portal site may also offer email and other service to entice people to use that site as their main 'point of entry' (hence 'portal') to the Web.
Kim Painley Talks About PPC Strategies
Glenda Shasho Jones: the state of the catalog industry
Gina Valentino Talks About Data, Design, and Driving Sales
MORE RADIO ...
Shopping Cart - A script or service that allows website owners to have autoresponders, create order forms, create a catalog of products, manage client lists, deliver digital products, run an affiliate program, ...
Shopping Cart: The term for software that is used to make a site's product catalog available for online ordering, whereby visitors may select, view, add, delete and purchase merchandise.
direct marketing Marketing efforts, in total directed toward a specific targeted group--direct selling, direct mail, catalog or cable--for soliciting a response from customer.
Direct Mail Advertising - advertising direct to end-users by sending catalogues or other sales literature through the post.
A channel could be a web site, an email, a bricks-and-mortar business, a mail order catalog, etc. The objective of multichannel marketing is to make it as easy as possible for your clients or customers to buy from you.
Retail chains, for example Argos, besides using the shops to distribute their products, quite often also use catalogue selling. The main purpose of multi-channel marketing is to more effectively reach different customer segments ...
Advertising - all advertising communications where no commission is payable, outside the five major media - the press, television, radio, cinema and outdoors; below-the-line includes direct mail, print such as sales literature and catalogues, ...
It's the percentage of all site visitors who "convert" (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site's conversion rate is 40%.
Index - Collection of data used as bank to search through to find a match to a user fed query. The larger search engines have billions of documents in their catalogs.
Mailing list A list of customers or prospects used to mail catalogs or sale announcements. It is not a marketing database because it does not provide for a two-way communication with customers.
 See also: Market, Marketing, Product, Customer, Service
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