Category development index

Category Development Index (CDI)
A measure of the relationship of a specific category's sales to population in a specific geographic area. The CDI is derived by dividing an area's percent of total U.S. sales by that area's percent of population.

category development index (CDI) - An index that is calculated by taking the percentage of a product category's total sales that occur in a given market areas as compared to the percentage of the total population in the market.

Category development index (CDI)
A comparison of the percent of sales of a product category in a market, to the percent of population in that market.

"Category Development Index". A CDI study analysis a product category's performance(sales) in a given number relative to the share of the total population living in that market.

See also: Advertising, Analysis, Media, Study, Audience