Category Management
Products are grouped and managed by strategic business unit categories. These are defined by how consumers views goods rather than by how they look to the seller, e.g.
Category Management A relationship-oriented technique that some firms, especially supermarkets, are beginning to use to improve shelf-space productivity.
CBD See Central Business District.
category management - An organizational system whereby managers have responsibility for the marketing programs for a particular category or line of products.
Category management tool which relates market position to market strategy. It maps new versus existing products along one axis, and new versus existing markets along the other. Each quadrant of the matrix relates to a product-market strategy: ...
 See also: Management, Market, Goods, Consumer, Product
  
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