Channel

Channel Relationships While the marketer who uses channel members to sell consumer products has access to information for their immediate customers (e.g., resellers) they often do not have access to sales and customer behavior information controlled ...

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Channels The methods used by a company to communicate and interact with its customers.

CROSS-CHANNEL MARKETING GLOSSARY 80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.

Diversion When genuine product is sold to a buyer in one market/channel and then resold by the same buyer into another market/channel, without the consent or authority of the brand owner, to take advantage of a price arbitrage situation.

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Channel Marketing Active management of a sales channel from a marketing perspective, with the aim of making that channel attractive, customer friendly and efficient. Meaning: marketing communication, product marketing and e.g. buying incentives.

Channel Control Occurs when one member of a distribution channel can dominate the decisions made in that channel by the power it possesses.

Channel_Levels-see Channel Length. Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.

Channels of Distribution - The means (i.e. mail order, wholesalers, retailers) a company uses to distribute products.

Channel Based Contact Centre The Contact Centre Council will represent the industry on issues relating to people, process, technology, regulation, and legislation.

Channel strategy: decision taken about the allocation of roles within a channel of distribution, and the way in which the channel is formally or informally managed and administered.

Channel Captain - a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.

channel length The number of intermediaries that a product has to go through before it reaches the final consumer. civil law system A system of law based on a very detailed set of written laws and codes.

channel flows neighborhood shopping center 1. (geography definition) The smallest type of shopping center, comprising 30,000 to 100,000 square feet.

channel of distribution An organized network of agencies and institutions which in combination perform all the functions required to link producers with end customers to accomplish the marketing task.

Channel power The ability to influence another channel member's goal achievement (360) Client publics in non-business organisations, direct consumers of a product (328) ...

channel conflict A set of problems posed by the offering of the same or similar products from the same manufacturer to the same customers through multiple distribution channels.

channel - The method or medium by which communication travels from a source or sender to a receiver.

Channel Conflict: [cha] Channel conflict is the outcome of developing additional channels between the producer and consumer (often direct in terms of using the web) that targets the same group of consumers.

Channel of Distribution The route taken by a product as it passes from producer to consumer. Topic areas: Communications and Marketing Chaos Theory ...

What channel of distribution will they use? Two types of channel of distribution methods are available. Indirect distribution involves distributing your product by the use of an intermediary.

Multichannel Marketing The use of multiple media activities to reach a targeted customer group. A channel could be a web site, an email, a bricks-and-mortar business, a mail order catalog, etc.

Multi-channel marketing: Group of marketing actions combining several consumer canals of request and answers.

Scoring: Pressing a channel into a sheet of paper to allow it to fold more easily.

Vehicle A specific channel or publication displaying the advertising message to a target audience. W ...

Channels of distribution The routes used by a company to distribute its products, e.g., through wholesalers, retailers, mail order, etc. Chrome A color photographic transparency.

Marketing Channels the path or route taken by goods and services as they move from producer to final consumer; in addition to the goods and services themselves, title, information, promotion and payment also move along the marketing channels carry.

CRM Without a Direct Sales Channel - Aug 5, 2004 Behaving Badly: Standardization and Reach - Aug 4, 2004 Tips for Increasing AOL E-Mail Delivery Rates, Part 1 - Aug 4, 2004 Broadband in Our Pockets - Aug 4, 2004 ...

Above-The-Line Marketing: ATL is an advertising technique using specific channels to promote products and services.

People rarely have a hostile response to an infomercial--they just change the channel. If they do stay, it's because something caught their interest. They want a good combination of information and product.

Accelerated Purchase -- A promotion goal achieved when consumers or channel retailers purchase a product before they normally would have bought it. Acceptable Price Range -- The range of prices that consumers are willing to pay for goods or services.

How much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps). Information The difference between bandwidth and data transfer causes much confusion and is worth noting.

Jupitermedia's JupiterWeb Division Launches Personal Technology Channel on internet.com - JupiterResearch Reports the Number of Users Visiting Online Personals Sites is Falling, Causing Industry Growth to Slow ...

Promotion - The coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services or to promote an idea. (Marketing Monthly) ...

bandwidth - how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).

Brand Messaging - Creative messaging that presents and maintains a consistent corporate image across all media channels, including search. Brand Reputation - The position a company brand occupies.

HOLDING POWER The ability to keep audiences throughout a broadcast, rather than having them change channels. It is represented as a percent of the total audience.

IRC - Internet Relay Chat (IRC) is a part of the Internet that enables people to chat in real time with others on channels of interest to them. Newest Term Landing Page ...

trade paperbacks: Reprints or original titles published in paperback format, larger in dimension than mass-market paperbacks, and distributed through regular retail book channels.

See also: Market, Marketing, Product, Customer, Offer