Channel Conflict
In an effort to increase product sales, marketers are often attracted by the notion that sales can grow if the marketer expands distribution by adding additional resellers.
Channel Conflict - discord among members in a marketing channel.
Channel Flows - the flow of physical goods and services, title, promotion, information and payment along a channel of distribution.
channel conflict A set of problems posed by the offering of the same or similar products from the same manufacturer to the same customers through multiple distribution channels.
Channel Conflict: [cha] Channel conflict is the outcome of developing additional channels between the producer and consumer (often direct in terms of using the web) that targets the same group of consumers.
Channel conflict
Disagreement among members of a distribution channel about who should be paid what and what roles each should play. Channel conflict often occurs when a business uses a multi-channel approach to distribution ...
vertical channel conflict
discord among members at different levels of a marketing channel, for example manufacturer-wholesaler or wholesaler-retailer discord
vertical integration ...
Types of intermediary (see later).
Number of intermediaries at each level (e.g. how many retailers in Southern Spain).
Which companies as intermediaries to avoid 'intrachannel conflict' (i.e. infighting between local distributors).
 See also: Market, Channel, Strategy, Customer, Product
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