channel length The number of intermediaries that a product has to go through before it reaches the final consumer.
civil law system A system of law based on a very detailed set of written laws and codes.
Channel Length - the number of levels of marketing intermediaries used in the channel of distribution.
Channel Power - the circumstances - economic or social - that allow one channel member to control another.
Direct Marketing Channel - a distribution channel in which no intermediaries are used; a manufacturer sells direct to an end-user; also called a Zero Level Channel. See Channel Length.
See Channel Length. Direct Selling selling directly to end-users by means of a sales force. See Direct Marketing.
 See also: Manufacturer, Attribute, Vision, Needs, Market Segment
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