Channel marketing

Channel Marketing
Active management of a sales channel from a marketing perspective, with the aim of making that channel attractive, customer friendly and efficient. Meaning: marketing communication, product marketing and e.g. buying incentives.

Multichannel Marketing
The use of multiple media activities to reach a targeted customer group. A channel could be a web site, an email, a bricks-and-mortar business, a mail order catalog, etc.

Multi-channel marketing: Group of marketing actions combining several consumer canals of request and answers.

multi-channel marketing system
a system in which a producer uses more that one channel of distribution, commonly, ...

Multi-channel marketing
When a business distributes its products through more than one distribution channel, this is known as multi-channel marketing.

A weblog about channel marketing for executives and marketing professionals ...

Merchandising Conglomerates see Multi-Channel Marketing System. Merchant _an independent marketing intermediary.

Channel Marketing Channel Marketing describes marketing strategies, educational resources and campaigns which target a company's resellers, system integrators, VARs, independent software vendors, More.

See also: Channel, Sales, Marketing, Service, Market