Spend a considerable amount of time on the Promotion and Channel Mix sections of your marketing strategy. Channels are the different media for communicating your service to your customer base.
Strategy 2: Increase the percentage of online business within the selling channel mix. Tactics: * Drive customers to the web site always offering channel-exclusive best deals, additional product information, and programs terms and conditions.
See also: Rough, Marketing, Advertising, Mix, Customer
 
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