Multiple Channel System - the use of more than one channel of distribution to sell a product, e.g. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
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an organized, structured and unified distribution channel system in which producer and intermediaries or middlemen (wholesalers and retailers) work closely together to facilitate the smooth flow of goods and services from producer to end-user ...
a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties.
 See also: Supplier, Sales Volume, Variable, Target, Price
  
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