Channels
The methods used by a company to communicate and interact with its customers.
What are Channels of Distribution?
Type of Channel Members
Importance of Distribution Channels
Benefits Offered by Channel Members
Costs of Utilizing Channel Members
Channel Arrangements
Channel Arrangements: Independent ...
channels An Internet technology based upon server push which broadcasts information to Web browsers so that users can view the information passively, as with television, rather than interactively as in traditional Web use.
Leased Channels - Channels made available on cable systems, usually by local franchising authorities, for leasing to members of the public at posted rates, on a common carrier basis. A form of paid public access.
...
direct channels - A marketing channel where a producer and ultimate consumer interact directly with one another.
Channels of Distribution - The means (i.e. mail order, wholesalers, retailers) a company uses to distribute products.
Most channels, such as direct mail and telemarketing, are not strictly permission-based. E-mail is. You should obtain express consent from recipients before you send an e-mail marketing message or your efforts will be regarded as SPAM.
Marketing Channels - the path or route taken by goods and services as they move from producer to final consumer; in addition to the goods and services themselves, title, information, ...
exclusive channels A distribution channel that outsiders find difficult to access.
expatriate failure The premature return of an expatriate manager to the home country.
Distribution Channels
The various approaches and/or organizations (internal or external) a company uses to distribute its products and/or services.
Emotional Selling Proposition (ESP) ...
place In the channels of distribution, the physical facilities point of location.
Basic Cable
Channels received by cable subscribers at no extra charge, usually supported by advertising and small per-subscriber fees paid by cable operators.
Distribution: Channels and Logistics
Distribution (also known as the place variable in the marketing mix, or the 4 Ps) involves getting the product from the manufacturer to the ultimate consumer.
Communication Channels:
Identify the most important channels for your audience, the ones that are popular and would best deliver your message.
What types of television channels are available? Are they HDD, digital, analogue, satellite, cable, via the telephone, via a broadband or ADSL connection?
Which TV channels do our target segments watch?
Channels are the different media for communicating your service to your customer base. Channels include direct marketing, television and print advertising, word-of-mouth and social media.
Disintermediation: [disi] Disintermediation refers to the potential for members of traditional value chains (distribution channels) to become obsolete as the producer markets more directly with its consumers using the web.
From roadside signs that spackled the American highways at the dawn of the automobile revolution, to the promise of hi-tech channels of communications, the outdoor industry has continued to evolve over more than a century.
Fresh content which is also cited on many other channels (like related blogs) will temporarily rank better than you might expect because many of the other channels which cite the content will cite it off their home page or a well trusted high ...
Now, dramatic changes in technology, international conditions and distribution channels are constantly upsetting the balance. Banks are looking more like insurance agencies and insurance agencies are quickly taking on the characteristics of banks.
B2B Social Media refers to the various channels of the social web (blogs, social networks, wikis, etc.) as they pertain to business-to-business interactions.
Sometimes, fresh content may temporarily rank better than you might expect, because of citations from other channels which place the content or article on their home page or a well trusted (high PageRank) page on their site.
Advertising directed at distribution channels (wholesalers, distributors, sales representatives, affiliates, value added resellers, retailers, etc.) rather than end-consumers.
Contributed by: MarcommWise Staff
Trademark ...
Above-The-Line Marketing: ATL is an advertising technique using specific channels to promote products and services.
Segmentation involves subdividing markets, channels or customers into groups with different needs, to deliver tailored propositions which meet these needs as precisely as possible.
Market share ...
Usually the same as the consumer. Should be distinguished from intermediary customers (channels) and, where significant, from the final purchaser (e.g. the final purchaser of baby clothes is not usually the end user).
Exclusivity ...
Selecting and Managing Marketing Channels
Managing Retailing, Wholesaling, and Physical-Distribution Systems
Designing Communication and Promotion Mix Strategies
Designing Effective Advertising Programs ...
the application of technology to enable selling through all desired sales channels, including field/mobile sales, inside sales/telesales, selling partners, web selling, and retail sales
telemarketing ...
the use of search engines and opportunities available to businesses to market their product through these channels
Affiliate Marketing
the use of affiilated third parties - usually paid on a commission basis - to market products and services ...
A permanent feature that rechannels traffic from one URL to another.
to the top
3G ...
Customer Service The way in which the brand meets its customers' needs via its various different channels (for example, over the telephone or Internet in the case of remote banking, or in person in the case of retail or entertainment).
Road block - The practice of simultaneously broadcasting identical commercials on several different channels, thus making them unavoidable.
S
Sales promotion - Marketing activities that stimulate consumer purchasing.
Definition: The ability to keep an audience throughout a broadcast, rather than having them change channels. It is represented as a percent of the total audience.
Marketing Glossary ...
The leading online advertising intelligence-gathering tool available, capturing advertising activity across all major industries, channels, formats (including rich media), and platforms on the web. A Nielsen service.
ADS (Alternative Delivery System) ...
Direct Marketing methods would include mailings to letterboxes, emails, phone calls and the use of any other 'addressable' media. If an advertisement campaign on one of this channels is started it is then possible to directly relate the responses ...
10 Trends That Will Make or Break Your Email Marketing ROI in 2010
How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels
Email Gone Viral: How To Extend Email Reach Through Social Sharing
MORE WEBINARS ...
Brand Messaging - Creative messaging that presents and maintains a consistent corporate image across all media channels, including search.
Brand Reputation - The position a company brand occupies.
IRC - Internet Relay Chat (IRC) is a part of the Internet that enables people to chat in real time with others on channels of interest to them.
Newest Term
Landing Page ...
trade paperbacks: Reprints or original titles published in paperback format, larger in dimension than mass-market paperbacks, and distributed through regular retail book channels.
Market Analysis
An outline of some of the dimensions of market analysis including market size, growth rate, profitability, cost structure, distribution channels, trends, and key success factors.
Viral Marketing is any marketing activity that is self propagating and creates the opportunity for exponential growth of your message as a result of users passing or spreading it to other users. Examples of viral marketing channels that can quickly ...
sig file is small text file (with a .sig extension) that can be automatically attached to the end of email messages. The phrase SIG file is also used to identify blocks of text used for similar purposes through different channels, ...
CRM is an integrated system designed to identify, acquire, and retain customers. CRM helps organizations maximize the value of every customer interaction by managing and coordinating customer interactions across multiple channels and departments.
Whether it's a story that your friend is now in a relationship, or a link to a breaking news story, the feed has become the central distribution mechanism for all communication on Facebook. While there are other communication channels (notifications, ...
Media Communications channels that convey messages, such as radio, TV, magazines, direct mail. Megabyte A million bytes. Disks are rated in megabytes.
 See also: Channel, Market, Marketing, Product, Offer
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