What are Channels of Distribution?
Type of Channel Members
Importance of Distribution Channels
Benefits Offered by Channel Members
Costs of Utilizing Channel Members
Channel Arrangements
Channel Arrangements: Independent ...
Channels of Distribution - The means (i.e. mail order, wholesalers, retailers) a company uses to distribute products.
place In the channels of distribution, the physical facilities point of location.
Also called Channels of Distribution. See Channel Flows; Marketing Intermediaries.
For example, a brand that uses channels of distribution would target marketing communications at wholesalers/distributors, retailers, and consumers, or a blend of all three.
Vertical Decisions - management decisions which coordinate the flow of goods and services, title, information, payment and promotion along the channels of distribution.
Direct Response Marketing (Bingo Card): It means selling by means of press advertisements, which invite a direct placement of orders without further negotiation or intermediate channels of distribution.
 See also: Channels, Distribution, Market, Marketing, Product
|
