Circulation " Distribution count for a publication, including paid and unpaid subscriptions. This is the "reach" of a publication.
circulation - The average number of copies of newspapers and magazines distributed per issue, including both subscription and single-sale (often newsstand) copies.
Circulation - In the media industry, circulation typically refers to the number of copies a print publication sells or distributes.
Channels of Distribution - The means (i.e. mail order, wholesalers, retailers) a company uses to distribute products.
Circulations Audit Board. A sister body to the ABC, specialising in the reporting of total distribution for business and professional, specialty and community newspapers.
Circulation
Definition of Circulation
Channel Distribution
Definition of Channel Distribution ...
circulation The number of copies of a print advertising medium that are distributed. For the library field, this is numbers of items checked out by users.
Waste circulation - Advertising to those who are not potential consumers.
Wave scheduling - A strategy that uses intermittent bursts of advertising to attract attention.
audited circulation
In periodical publishing, refers to the use of independent sources to examine and verify the truth of claims to a particular number of copies sold. In business publishing, sometimes verifies recipient qualifications.
CONTROLLED CIRCULATION
Publications, generally business-oriented, that are delivered only to readers who meet some qualifications. Generally, these publications are free to the qualified recipients.
Controlled circulation
Publications distributed free, or mainly free, to individuals within a specific demographic segment, or geographic area.
Controlled Circulation
Free distribution of a magazine or other publication to a list of people, households or organizations restricted by some defining characteristic such as occupation, industry, hobby, etc.
Contributed by: MarcommWise Staff ...
Controlled circulation
Usually the number of paid subscribers to a publication.
Net monthly circulation ; the number of unique Web users in the panel that visited the site over the course of the reporting period, expressed as a percentage of the in-tab.
- Research the circulation and demographical reach of the publications you select. All publications provide these lists, and many post them online.
- Don’t be timid. Run the largest ads you can afford for as long as you can.
Circulation Of a print publication, the average number of copies distributed. For outdoor advertising this refers to the total number of people who have an opportunity to observe a billboard or poster.
Many trade magazine publishers also have card decks which may represent the circulation of one publication, or an unduplicated list subscribers to several titles.
In the past five years, Playboy's US newsstand circulation has plummeted 35% during the same period in which Maxim's has more than doubled. Its stock price, which peaked near 70 in 1999, now hovers at less than one-fifth that value.
RFM (Recency, Frequency and Monetary value): A methodology used by marketers to determine appropriate circulation strategies.
RGB: The colors used by a computer monitor to create color images on the screen; stands for Red, Green and Blue.
Selective target
High reader benefit and a board spectrum of topics
High circulation
High news value ...
Search engine optimization specialists were eager to jump on the long domain name bandwagon, as is evident by the number of keyword-stuffed domains in circulation.
Cost Per thousand Criterion - a measure for comparing the cost effectiveness of media vehicles, calculated by dividing the cost of an advertisement in a particular medium by the number of thousands of its circulation.
a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc; the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, ...
Regular elements of the standard media pack include contract rates, column sizes, deadlines, editorial calendars, special features, media circulation, geographic coverage, audience demographics, etc.
This content must be considered as valuable and informative by the subscribers, otherwise they would unsubscribe. The publisher's list would then shrink and this would mean less circulation of his own messages and lower revenue from advertisers.
 See also: Market, Marketing, Product, Advertising, Media
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