click-through rate (CTR)
Definition
The average number of click-throughs per hundred ad impressions, expressed as a percentage.
Click-Through
the process of clicking through an online advertisement to the advertiser's destination.
What is a Click-Through Rate (CTR)?
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Click-through-rate (CTR): Click-through-rate is the number of times your ads were clicked divided by the number of times your ads were shown. For example, if your ads were shown 1000 times and received 11 clicks, your CTR would be 1.1%.
Click-through When a reader takes action and clicks on a link.
Click Through Rate The number of times all links in an email were clicked compared to the total list size, represented as a percentage.
Click-through popularity or click-thru popularity
In search engine marketing, the number of times end users click the link from search engines to a web site and how long end users stay on the site after they click the link from the search engine.
Click-Through
This is a Web term. A click-through is counted if a viewer clicks on a Web page ad, thereby triggering the link assigned to it.
Contributed by: MarcommWise Staff
Click-Through Rate ...
Click-through: The action when a user clicks on a link.
Click-Through Rate (CTR): The % of impressions that result in a visitor clicking on a specific advertisement.
Click-Through-Rate
The percentage of people who see a 'clickable' call-to-action, such as an on-line ad, and actually click on it. Also referred to as "CTR." ...
Click-through rate (CTR)
The percentage of clicks on an ad divided by the number of times the ad was viewed. The number of clicks on an ad divided by the times it was viewed. For example, an ad with 5 clicks for every 100 views has a 5% CTR.
Click-through: The action when a user clicks on a link and follows through to the merchant's web site.
Click-Through Ratio (CTR): percentage of visitors who click-through on a link to visit the merchant's web site.
Click-through: When a user takes an action and clicks on a link. Each time a user clicks on a link - thus bringing the user to the advertiser's site - represents a click-through.
Click-through Rate (CTR) - The percentage of those clicking on a link out of the total number of who sees the link (can be multiplied by 100 to express the result as a percentage).
Click-through - the process of a website visitor or email reader clicking on an online advertisement which brings them to a destination designated by the advertiser ...
Click-Through:
When a user clicks on a link and arrives at a Web site.
Click-Through Ratio(CTR): Percentage of visitors who clickthrough to a merchant's Web site.
Click-through Rate
Expressed as a percentage, this refers to the total clicks on a link divided by the number of times that link was shown.
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Click-Through
Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.
Click-Through Popularity: the number of times end users click the link from search engines to a website and how long end users stay on the site after they click the link from the search engine.
Click-through & click-through tracking
A click-through occurs when a recipient clicks on a URL link included in an email.
Click-Through Rate (CTR): The number of clicks an ad receives, divided by the total number of times that ad is displayed or served (represented as: total clicks / total impressions = CTR).
Click-through rate ; the percentage of people receiving an e-mail who will click on a URL embedded in the message to reach a specific Web page.
Click-Through - An Internet term used to measure the success a Web site has in persuading a user to go to another site.
Clio Awards - Awards given for excellence in television and radio advertising.
Click-Through: The act of clicking on an online advertisement, redirecting the user to the advertisers offer page, sometimes referred to as "clicking-through" to the advertisers offer.
Click-Through Rate
Percentage of times a user responded to an advertisement by clicking on the ad button/banner.
click-through rate The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Overall click-through rates have declined substantially since the early days of electronic commerce on the Web.
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CTR: (Click-Through Rate)
A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).
Click-through rate - The percentage of consumers receiving an e-mail who will click on an embedded URL in the message to reach a specific web page.
CLICK-THROUGH RATE (CTR)
It is computed by taking the number of clicks that a given campaign received, divided by the total impressions bought. Ex: Client buys 100,000 impressions, gets 1,000 click-throughs, therefore the CTR is 1 percent.
click-through rate (CTR)
The percentage of people who see an advertisement and click on in through to the web site
content management system (CMS) ...
Click-throughs divided by ad impressions. See click rate.
ad insertion
An inserted ad in a document recorded by the ad server.
A click-through is an instance of a web user who has clicked on an advertisement and arrived on the advertiser's landing page.
Definition of CTR ...
CTR (Click-through Rate) is the ratio of visitors to a page to the number who click a link (usually an affiliate link).
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CTR - Click-Through Rate/ Ratio - The percentage of website visitors or newsletter readers who click on a particular link.
PFI - Pay For Inclusion - Paying to have web pages included in a search engine's database and regularly updated.
increase in Click-Through Rate in 4 weeks
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Click-Through The action of a user clicking on an ad banner or HTML link which results in a new web page being loaded. Client The ad agency's term for the advertisers it represents.
CTR - Acronym for Click-Through Rate, the number of clicks that an ad gets, divided by the total number of times that ad is displayed or served. (Represented as: total clicks / total impressions for a specific ad = CTR).
CTR: [ctr] CTR (Click-Through Rate) is the number of times an advertisement is clicked upon over the number of times the advertisement is served. Typical click-through rates have been declining (a click through rate of 1% would be very high).
The actual ‘hard cost’ incurred to convert a single email recipient (either as ‘an opener’, ‘a click-through’, a purchaser, a registrant, or an attendee - whatever ‘acquisition goal’ is agreed upon).
Low Click Index Listings - listings that are receiving a low click-through rate and likely to be removed ...
Click-through The percentage of ad views on a Web page that resulted in an ad click.
Competitive Advantage The product, proposition or benefit that puts a company ahead of its competitors.
Tweaking around these factors can dramatically improve click-through-rates (CTR) and earnings.
Recommended Resources:
If you run a website and want to make money by placing AdSense ads on it you can sign up here for an AdSense account.
Continuity with your e-mail campaign is critical when customers/prospects click-through to a landing page.
Ensure you have secure methods to capture credit card information.
Ad Click Rate: Sometimes referred to as "click-through," this is the percentage of ad views that resulted in an ad click.
Website Monitoring - The ability to monitor page visits, click-throughs, form submissions, and other online activities from either known or anonymous visitors ...
Animated GIF banners have historically generated higher click-through rates than static images.
Pay Per Click (PPC) - is the common term for advertising such as Google Adwords where an advertiser pays each time someone clicks from their ad through to their website. The advertiser agrees to a fixed amount for each click-through from their ad, ...
It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.
Niche' Keywords: Very specific search terms that relate to a niche' market. These types of keywords, if selected carefully, can achieve amazing results in click-throughs and return on investment.
The 'click-through' share of the site. Since late 2006 or early 2007, Google reportedly fine-tunes rankings by observing the percentage of the time that a particular site is chosen for a given set of search terms.
Introduced in 2001, AdWords was the first pay per click provider offering the concept of Quality Score, factoring search relevancy (via click-through rate) in along with bid to determine ad position.
 See also: Click, Rough, Market, Marketing, Advertising
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