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Clickstream

Marketing & Web Click through rateClick-through

Clickstream " Record of a person's Internet activity, showing sites visited and pages viewed.
Clickthroughs " The number of people who click a link in an e-mail message. Can be used to calculate the "clickthrough rate" for an e-mail message.

 


Clickstreams: The electronic path a user takes while navigating from site to site, and within site, from page to page.

Clickstream - The path a visitor takes while navigating from site to site or from page to page within a web site. Useful to publishers to see what path people are taking before leaving their site.

Clickstream: The record of a user's Internet activity including Web sites visited, length of the visit and what pages were viewed.
Clickthrough Rate (CTR): The total number of clicks on e-mail links divided by the number of e-mails sent.

See also: Internet, Insert, Spam, CPO, Service

Marketing & Web Click through rateClick-through

 
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