Clickthrough Rate (CTR)
CTR is the acronym for "Clickthrough Rate", and is defined as the number of clicks on an ad divided by the number of page views or impressions of that ad.
ClickThrough Rate (CTR): The response rate of an online advertisement, typically expressed as a percentage and calculated by taking the number of clickthroughs the ad received, ...
Clickthrough Rate (CTR)
Percentage of clicks on email URL links divided by number of email's opened. Often has a discrepancy between clicks measured at the server and meausured by at the email.
Clickthrough Rate (CTR): The total number of clicks on e-mail links divided by the number of e-mails sent.
CMYK: Abbreviation for the four process color inks: cyan, magenta, yellow and black. Also known as four-color process color.
[edit] Clickthrough rate the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.
Google AdSense heat map - shows ad clickthrough rate estimates based on ad positioning.
Google AdWords - buy ads on Google search and / or contextually relevant web pages.
AdWords Google's advertisement and link auction network.
quality score: A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyzing the relevance of the landing page, ...
Otherwise, there's only about a two percent clickthrough rate on banner advertising, so only a small number of Internet users will actually visit your site as a result of your banner advertising campaign.
Google AdSense Program - sign up as an ad publisher.
Google AdSense Heat Map - shows ad clickthrough rate estimates based on ad positioning.
Google AdWords - buy ads on Google search and / or contextually relevant web pages.
Clickthroughs " The number of people who click a link in an e-mail message. Can be used to calculate the "clickthrough rate" for an e-mail message.
Relevancy
A commonly addressed e-mail theme is relevancy. Once considered to impact only open and clickthrough rates, relevancy has considerable impacts on deliverability as well.
 See also: Advertising, Click, Cost, User, Rate
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