Clickthroughs " The number of people who click a link in an e-mail message. Can be used to calculate the "clickthrough rate" for an e-mail message.
Conversion Rate: The number of visitors who convert after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad.
ClickThrough Rate (CTR): The response rate of an online advertisement, typically expressed as a percentage and calculated by taking the number of clickthroughs the ad received, ...
[edit] Pay-per-click (PPC) a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria.
 See also: Internet, List, Insert, Banner, Registration
  
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