alternate close
a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment for one of them from the buyer e.g. "do you wish to have it delivered on Thursday or Friday?" ...
Closed Question - A question with only a yes/no possibility for a response. Ex. Do you have a mortgage?
Closed Promotion - a sales promotion which is available only to a specific, high-potential target; for example, a bank might wish to target graduating university students and send coupons to them by mail.
Closed-Face Envelope " An envelope without an address window. The address is printed directly on the envelope or on labels affixed to the envelope.
Close Rate " In lead generation, the percentage of sales calls resulting in a sale.
Closed Loop Marketing - Campaigns that send communications based on a prospect's previous actions and their place in the buying cycle ...
Closed questions: market research questions which offer the respondent a limited list of alternative answers to choose from.
Closing the sale: the stage of the personal selling process in which the customer agrees to purchase.
Closed-End Question:
A question that offers the respondent answers from which they must choose from.
Closed Caption (CC) - Visual captioning on a television screen for the hearing impaired that superimposes subtitles on programs. Distributed via Line 21 of the Vertical Blanking Interval, CC requires a decoder to view it.
Closed-End Questions
These questions have the possible answers printed on the questionnaire. The interviewer is required merely to indicate the respondent's answer from the possible choices.
CMOR
Council for Marketing and Opinion Research ...
closed loop reporting The ability to measure the effectiveness of a particular ad on the Web by tracking which ad viewers actually bought which product, requested a catalog, or took other specific actions on the Web site.
close - Obtaining the commitment of the prospect in a personal selling transaction.
closing date - The final date for contracting to run an ad in a newspaper or magazine.
Close the brochure with a compelling call-to-action with an offer to "share the risk" ...
How close should I get?
When targeting customers, personalization is a strategic way to build relationships. It indicates to the recipient that you know who they are.
Copy Close
In print media is the date set by a publication for receipt of material for an advertisement to appear in a forthcoming issue. Copy close is also referred to as material deadline.
Cost Efficiency ...
Disclose List Rental Practices
Some consumers may want to receive information from your organization but do not wish to have their names rented.
Direct Close - the most straight-forward closing approach; the salesperson simply asks the buyer for an order. See Close.
Direct Competition - a product or brand which competes in the same product category. See Indirect Competition.
the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Sprint closed all of its 1,219 stores on Sunday Aug. 17 to train its employees for the "Ready Now" program.
You can close the gap by using tactical approaches. The marketing mix is ideal for this. So effectively, you modify the mix so that you get to where you want to be.
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.
Refers to how close keywords are to each other on web pages.
Keyword stacking ...
The PLC is tied closely to the concept of Diffusion of Innovation, which explains how information and acceptance of new products spread through a market.
Call centers monitor closely the "abandonment rate" as a measure of their inefficiency. ACD Automatic Call Distributor. A complex machine used in modern call centers for incoming calls.
[edit] Conversion the act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter) [edit] Conversion rate the rate ...
Of course, you must closely consider your target audience. If you’re targeting average households, an extensive post card mailing might work, simply based on the law of high numbers.
Our full service search engine optimization approach is 'white hat', which means that we closely follow the search engines' webmaster guidelines and are a 'by the book' full service SEO company. Our strategy has two phases.
As it applies to business, an ecosystem can be viewed as a system where the relationships established across different industries become mutually beneficial, self-sustaining and (somewhat) closed.
Surveys can contain open-ended questions (e.g., 'In which city and state were you born? ____________') or closed-ended, where the respondent is asked to select answers from a brief list (e.g., '__Male ___ Female.
delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user’s browser - therefore closest ...
Semantic Clustering - A technique for developing relevant keywords for PPC Ad Groups, by focusing tightly on keywords and keyword phrases that are associative and closely related, referred to as "semantic clustering.
Do organisations want to develop ‘a me too’ strategy and position themselves close to their competitors so consumers can make a direct comparison when they purchase?
Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the "close" button than send an email to complain.
correlation analysis A statistical technique used to measure the closeness of the linear relationship between two or more intervally scaled variables.
AdSense click fraud is also monitored closely by Google and it is part of the Terms and Conditions of becoming an AdSense publisher that you agree never to click on ads on your own sites. To do would not only be silly, it would be immoral.
SASE (self-addressed stamped envelope): It is customary for an author to enclose SASEs with query letters, with proposals, and with manuscript submissions.
based in Virginia, originally began as a closed network content provider; meaning only AOL subscribers had access to AOL content.
Context-centric - The process of matching your product or service offer closely to the visitors of an affiliate's site. By placing the product or service in an area close to related or relevant item, more people will buy.
EXTRANET: A network that supplements a closed Intranet by providing access to entities outside the Intranet, such as customers and suppliers, who need access to selective information from the organization.
Viral marketing: Promotion Mode of a Web site or a commercial or marketing offer by which are the visitors of the site or addressee of one the offer who go or to recommend it to close relations or colleagues. The offer spreads then as a virus.
Group Interview - Types of Group Interviews
close ranks
Reflections by Jill - A Weekly Commentary for One Life to Live for October ...
Top 10 Search Engines & Directories: Users Vote at About.com ...
Downsizing Exists when unprofitable stores are closed or divisions are sold off by retailers dissatisfied with their performance.
DPP See Direct Product Profitability.
DSD See Direct Store Distribution.
HALFTONE - An image formed by printing close-set dots of varying sizes on paper or other "hard" media.
HARD SELL - A general term to describe any aggressive advertising technique.
They need to put greater emphasis on service reinforcement, and see that internal policies and procedures stand up to close scrutiny within the context of stated company values.
Each search engine has a different algorithm that may weigh various factors differently.
Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results.
A product group (or product line) is a group of brands that are closely related in terms of their functions and the benefits they provide
Product life cycle ...
GLB: Signed into law in 1999, the Gramm-Leach-Bliley Act regulates how financial institutions can disclose consumers' personal information to non-affiliated third parties.
Relevancy
Term used to describe how close the content of a page is in relation to the keyword phrase used to search.
The goal of any SEOP is to understand the algorithm as best as possible. Algorithms of course are very closely guarded secrets and I have never met anyone who has "cracked" an algorithm.
ROI Visibility Platform
The customized tracking tool of NetBooster Asia in which all online marketing campaigns are fixed and closely monitored for deliverables to clients who want updates regarding the progress of their projects.
E-mail ; An abbreviation for electronic mail, which is a network service which allows users to send and receive messages via computer. Once confined to a closed group within a particular network, ...
Solid An arrangement of type lines set vertically as closely as possible. Also referred to as solid set. Specialty advertising This is the older term used for Promotional products (see above).
Include costs like utilities and labor in the production costs. The closer your production costs are to the retail amount, the less likely it is that you will be able to market the invention with a decent profit margin.
Normal distribution/curve
A symmetrical bell-shaped statistical distribution where most of the examples in a set of data are close to the mean or “average' while relatively few examples tend to be one extreme or the other.
O ...
Authorization Fee:
A communication charge for each transaction (Sale, Credit, Void), and each time a merchant closes a batch of transactions.
The page a user reaches when clicking on a paid or organic search engine listing or a banner advertisement. The pages that have the most success are those that match up as closely as possible with the users search query.
to the top
Lead ...
Maastricht Treaty Treaty agreed to in 1991, but not ratified until January 1, 1994, that committed the 12 member states of the European Community to a closer economic and political union.
AIDAS: "Attention, Interest, Desire, Action, Satisfaction" - elements of a sales campaign that establishes and sustains the prospect's momentum from initial contact up to and beyond the "close".
The advantage of contracting an ESP for your campaigns is that their mail servers have a higher delivery ratio than a standard company mail server. The ESP have a close relationship with ISPs and mail services like hotmail so emails from their ...
The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results.
They offer paid search programs, although their pay per click program for non-Korean marketers has primarily been offered through Yahoo! / Overture - Korea. Naver's closest Korean competitor is Daum.
 See also: Market, Marketing, Product, Service, Customer
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