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Cluster Sample

Marketing & Web Cluster AnalysisClustering

Cluster Sample - a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population; also called an area sample.

 


Cluster Sample - The elements from the population occur in, or are combined into, groups called clusters. These are then randomly selected for surveying purposes. In a single-stage cluster sample, every element in that cluster is surveyed.

3. Select a sampling method. Do we us a random sample, stratified sample, or cluster sample?
4. How will we analyze any data collected? What software will we use? What degree of accuracy is required?
5. Decide upon a budget and a timeframe.

a form of probability sample where respondents are chosen from a random sample of homogeneous sub-groups (according to a common characteristic) into which the total population has been divided, see cluster sample
street money ...

See Cluster Sample. Street Money see Slotting Allowance. Strengths, Weaknesses, Opportunities, Threats see SWOT; SWOT Analysis.. Strip Centre a shopping centre in which the stores are located along a suburban roadway.

See also: Data, Rough, Research, Customer, Communication

Marketing & Web Cluster AnalysisClustering

 
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