Co-branding: situation where affiliates are able include their own logo and branding on the pages to which they send visitors through affiliate links.
Co-branding:
Where affiliates are able include their own logo and/or colors on the merchant's site.
Contextual Link: Placement of affiliate links within related text.
Co-Branding: A website or page to which affiliates send visitors that includes their own logo and branding.
Commission (Referral Fee): The income an affiliate receives for generating a sale, lead or clickthrough to a merchant's website.
Co-branding The use of two or more brand names in support of a new product, service or venture.
Consumer Product Goods (consumer goods) or services (consumer services) purchased for private use or for other members of the household.
co-branding Loosely, the appearance of two company names on a Web page or Web site, implying that a product or service is provided jointly by the two companies.
Co-branding involves firms using two or more brands together to maximize appeal to consumers. Some ice cream makers, for example, use their own brand name in addition to naming the brands of ingredients contained.
Co-Branding: When affiliates are able include their own logo or branding symbols on the pages that they send visitors to using affiliate links.
Co-branding
A marketing method whereby affiliates and merchants both include their logos on a website creative, indicating a partnership between the two brands. It is often used to generate greater brand awareness for each of the involved parties.
Co-branding
On the Web, often means two Web sites, Web site sections, or features displaying their logos (and thus their brands) together, so that the viewer considers the site or feature to be a joint enterprise.
Co-Branding - This approach takes the idea of individual and family branding a step further.
But it should, and I suspect that it will more sooner than later because it is a logical application of collaboration and leverage of limited resources. A precedent certainly exists for co-branding a wide variety of marketing communications products ...
Co-branding: Is It Right for You?
typeARTICLE summary
Pick up any newspaper these days, and more than likely, you'll read yet another story " if not dozens " about two brands jumping into a relationship.
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Consumer Insight ...
 See also: Market, Marketing, Brand, Place, Branding
  
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