Co-op
The joint funding (e.g., by a retailers and manufacturers) of marketing communications activity.
Contributed by: MarcommWise Staff
Coated Stock ...
Co-op Mailings: This category, by definition, presents a group of non-competitive advertisers mailing to a common market.
CO-OP - The practice of a national brand subsidizing local advertising costs incurred by a company that sells its product. Typically, the national brand has stringent rules about the advertisement in which the product appears.
Co-op Mailing " Mailing with offers from multiple businesses.
CPI (Cost Per Inquiry) " The cost of your campaign divided by the number of inquiries you receive. This tells you how much you have spent to acquire one inquiry or potential buyer.
Co-Op Advertising
TV advertising paid for jointly by a manufacturer and retailer.
Co-operative advertising: a form of sales promotion targeted at intermediaries through which manufacturers agree to fund a percentage of the intermediary's local advertising costs as long as the manufacturer's product appears in the advertising ...
Co-op Payment:
Compensation paid to research participants as an incentive for participation in focus groups, interviews, or surveys. The difficulty level of recruiting participants correlates to the amount that respondents receive.
Co-operative Advertising - advertising sponsored by two or more organizations to promote the goods or services of each.
Ad Co-op - A site that sells ad packages comprised of ads from small ezines for a low price. These co-ops often sell classified ads, and sometimes offer sponsor or solo ads as well.
Co-op Advertising - A joint advertising program by which ad costs are shared between two or more parties. Many national manufacturers offer these programs to their wholesalers or retailers, as a means of encouraging these parties to promote goods.
Co-op Database: Two or more list owners combine their lists and access each other's names.
Vertical Co-operative Advertising - shared advertising by two or more members at different levels of a channel of distribution, each paying part of the total cost.
Cooperative (Co-op) program
A system by which ad costs are divided between two or more parties.
Also Known As: Co-op Advertising, Co-op Program
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Cooperation Fee (Co-op)
Money paid to stores, respondents, etc. for cooperation on audits, focus groups, etc. Also called an incentive.
com Co-operative marketing A relationship between a supplier and its channel partners (resellers, distributor, VARs) where the cost of advertising and marketing are shared between the parties. Most co-op marketing More.
cooperative advertising (or co-op): An agreement between a publisher and a bookstore.
It is especially designed to prevent merchant fraud and is based on Secure Transaction Channel technology (see STC). CyberWallet has been licensed to Checkfree and Spyglass as part of the Electronic Business Co-op (EBC).
Vladislav Filiov, General Director of Siberia Airlines, comments: Like many companies in Russia we faced a challenge of overcoming the Soviet 'anti-brand' legacy and our co-operation with Landor proves that this extremely difficult task is achievable.
the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative
the degree to which you tend to ask or tell during interactions ...
The Chinese government does not co-operate on the issue of filtering and this makes it difficult to accurately represent the extent of this problem. Until its extent is understood, strategies for overcoming the problem cannot work.
funds are often directed to retailers who then include the company's products in their advertising. In certain cases the marketer will offer to pay the entire cost of advertising, but more often, the marketer offers partial support known as co-op ...
 See also: Market, Marketing, Offer, Customer, Advertising
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