Cognitive Dissonance

Cognitive Dissonance Doubt that occurs after a purchase is made, which can be alleviated by customer after-care, money-back guarantees, and realistic sales presentations and advertising campaigns.
Collect on Delivery See COD.

Cognitive Dissonance - a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.

Cognitive dissonance: a state of psychological discomfort arising when a consumer tries to reconcile two conflicting states of mind, for example, ...

Cognitive Dissonance:
The emotion that runs through a consumer after they have made a major purchase and begin to rethink their purchase when new alternatives are exposed.

cognitive dissonance - A state of psychological tension or postpurchase doubt that a consumer may experience after making a purchase decision. This tension often leads the consumer to try to reduce it by seeking supportive information.

Cognitive dissonance
Cognitive dissonance is an customer effect commonly observed after a major purchase whereby the customer feels uncertainty about whether the purchase should have been made.

see Cognitive Dissonance.
a method of predicting future demand for a product by asking potential buyers for their likely requirements.

See also: Market, Services, Purchase, Goods, Service