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collateral materials
advertising materials that are not transmitted to consumers via advertising media, collateral materials include catalogs, shelf cards, posters, specifications sheets and trade information materials
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Collateral materials - A wide range of documents including catalogs, brochures, counter displays and sell sheets that companies use to promote themselves to their target audience.
Collateral materials Sales brochures, catalogs, spec sheets, etc., generally delivered to consumers (or dealers) by a sales person rather than by mass media.
Through articles, collateral materials, newsletters and websites, PR delivers information to customers that can help them gain understanding of the product.
In addition, put your domain name on all company collateral materials, like your business cards and stationary. That last part is an easy step, yet it's surprising how many companies forget to do it.
 See also: Marketing, Target, Offer, Consumer, Customer
  
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