collectibles
premiums designed to have inherent value based upon their perceived "collectability"
collusion ...
11. Total Uncollectibles x Selling Price $____________
12. Mailing Grand Total
(Add lines 3, 8, 9, 10, 11) $_____________
13. Number of Orders/Inquiries $____________ ...
Collectibles A type of premium that consumers may desire to have as a part of a greater collection of similar goods. Color proof An early full-color print of a finished advertisement, used to evaluate the ad's final appearance.
 See also: Price, Creative, Package, Rough, Product
  
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