combination rates - A special rate or discount offered for advertising in two or more periodicals. Combination rates are often offered by publishers who own both morning and evening editions of a newspaper in the same market.
Combination rate
A media pricing arrangement that involves purchasing space or time in more than one medium, in a package deal. This is frequently offered where different media vehicles share a common owner.
 See also: Preference, Impressions, Advertising budget, Aging, Advertising plan
  
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