Commercial
[1] Connected with or engaged in or sponsored by or used in commerce or commercial enterprises.
[2] An audio or video advertising announcement, usually presented on television, radio or in a movie theater.
Commercial Email - Any email sent for commercial purpose; for instance, an advertisement of product or service, an order confirmation, or a periodical subscription.
COMMERCIAL - An audio or video advertising announcement, usually presented on television, radio or in a movie theater. Visit our creative portfolio to see some of the celebrated commercials MJM has produced.
Commercialization - the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it.
Commercial - Advertisement, announcement, spot or message aired on television, radio or cable which is paid for by an advertiser ...
commercial fiction: Fiction written to appeal to as broad-based a readership as possible.
concept: A general statement of the idea behind a book.
Commercial Comedy. Another win-win deal potential between industry and non-profit groups involves the idea of commercial comedy. Many non-profit groups are interested in finding low cost, high quality entertainment for fundraising events.
COMMERCIALIZATION
If market testing displays promising results the product is ready to be introduced to a wider market. Some firms introduce or roll-out the product in waves with parts of the market receiving the product on different schedules.
COMMERCIAL LENGTH
The duration of a TV/radio commercial expressed in seconds - e.g., :10, :15, :30, etc.
COMPARATIVE ADVERTISING
An advertising approach that directly compares one product brand to a competing brand.
Commercial Marketing Strategy
Commercial marketing strategies should be tailored specifically to the nature of the products the commercial is selling. There are two main marketing strategies: traditional and utilizing new...
Commercial Database Management: Professional management of large compiled databases for list segmentation and rental.
A commercial that can be run at any time at the discretion of the station, not the advertiser.
A commercial message targeted to an advertiser’s customer or prospect.
ad/edit ratio -
The ratio of advertising to editorial pages in a print medium (e.g. 60/40 indicates 60 percent of all pages advertising).
A commercial writer. An SEO copywriter is specialist who is skilled at writing for the optimised Web.
to the top
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Commercialization-Are product sales meeting expectations? Contracting for manufacture or build or rent a full-scale manufacturing facility.
From a commercial perspective AdWords enabled businesses to buy targeted traffic to their websites instantly. It therefore really opened up the commercial capapability if the web.
Business Commercials - Companies are now using advertisements on podcasts to introduce their business, tell their potential customers what they have to offer, and even introduce the people who work for the company.
Stage 8: Commercialization
If the test marketing stage has been successful then the product will go for national launch. There are certain factors that need to be taken into consideration before a product is launched nationally.
While a TV commercial may be able to take advantage of audio, visual and text, it can only present a generic presentation to a broad audience, this is therefore not tailored to the individual consumer.
OCI (Online Commercial Intent) is percentage rating of how likely a keyword phrase is used by someone looking to buy a product or service.
See also:
Keyword ...
Unsolicited commercial mail. This is mail that the user never gave their consent to receive. Spam is characterised by its large volume.
Wraparound Commercial
A commercial with noncommercial material wrapped around it, such as a question about a past sports event at the beginning and the answer at the end; sometimes called an insert, ...
Inappropriate commercial message of extremely low value.
Information
The definition of spam is purposely vague because everybody has his or her own definition. As it currently stands, spam is in the eye of the beholder.
middle break - Commercial break roughly halfway through a program.
minimum frequency - Minimum number of exposures thought necessary for an advertisement to be effective.
television households tuned to a network program for a minute of its telecast. Noncommercial advertising Radio and television advertising that is designed to educate and promote ideas or institutions, e.g., public service announcements.
RealAudio
A commercial software program that plays audio on demand, without waiting for long file transfers. For instance, you can listen to National Public Radios entire broadcast of All Things Considered and the Morning Edition on the Internet.
Similar to other commercial Web sites, our Web site utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server log files to collect information about how our Web site is used.
All of the major commercial on-line services will soon have initial or upgraded access to the Internet. This group includes such firms as Prodigy, America On-Line, CompuServe and Delphi. Why are they coming?
Definition: A commercial that is very similar in appearance to a news program, talk show, or other non-advertising program content.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
You know those car commercials that go, "Zoom, zoom, zoom?" I had to see those ads dozens of times before I could remember that the car being advertised was a Mazda. "Zoom" was unique alright, but what did it have to do with Mazda?
Infomercial - A TV commercial that gives the appearance of being part of regular programming.
Inherited audience - The percent of a programme's audience that watched or listened to the programme immediately preceding it on the same channel.
CMW+ The first commercial implementation, by Security First Network Bank, of the trusted operating system (which see).
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Zeal Non-commercial directory which was bought by Looksmart for $20 million, then abruptly shut down with little to no warning.
Sales Wave Experiment a technique used to test consumer reaction to new products prior to full-scale commercialisation; new products are placed in consumer homes to determine the reaction to them, ...
Commercial email Sales and/or marketing orientated material that is sent by email in bulk. Confirmation emailA message received that acknowledges a recent subscription, or a request for information.
pubnameBrandweek datelineSeptember 2005 headlineIn a World of Brand Attention Deficit Disorder, the Trick is Cutting Through Whatever typeARTICLE summaryCan you set yourself apart in today's numbingly cluttered commercial world " in three seconds or ...
Mystery Shopping is a research technique used by a wide variety of commercial, governmental and other organizations.
The CMA Privacy Policy applies to personal information collected, used, or disclosed by CMA in the course of commercial activities.
In 2004, China banned a Nike television commercial showing U.S. basketball star LeBron James in a battle with animated cartoon kung fu masters and two dragons, because it was argued that the ad insults Chinese national dignity.
Spam Spam is unsolicited e-mail also known as junk mail or UCE (Unsolicited Commercial e-mail.) By sending e-mail to only to those who have requested to receive it, you are following accepted More.
Home Health Care Agency: Either a private commercial venture or a state-operated organization that is licensed to provide health care and/or homemaker services to individuals who need assistance but need not be institutionalized.
Viral marketing: Promotion Mode of a Web site or a commercial or marketing offer by which are the visitors of the site or addressee of one the offer who go or to recommend it to close relations or colleagues. The offer spreads then as a virus.
a word coined to describe a particular type of commercial, for print, TV, radio, etc.
To present a commercial announcement after it’s scheduled time because of an error. Or to rerun a commercial announcement because of technical difficulties the previous time it was run.
Best of the Web - Best of the Web Directory is a commercial web directory founded in 1994 providing websites categorized topically and regionally.
The term "spam" is Internet slang that refers to unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE). Some people refer to this kind of communication as junk e-mail to equate it with the paper junk mail that comes through the US Mail.
CAN-SPAM has many stipulations for commercial email senders including requiring them to use appropriate subject lines, provide a physical address of the sender, offer recipients the ability to opt-out of future correspondence, ...
com: commercial organizations
.edu: educational organizations
.gov: government organizations
.mil: military organizations
.net: network organizations
.org: organizations that do not fit in any of the other categories.
Spam - The sending of unsolicited emails or newsgroup posts in bulk often containing commercial advertising messages. Considered bad netiquette, bad business and illegal in some US states.
Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it).
public service announcement (PSA) An advertisement or commercial that is carried by an advertising vehicle at no cost as a public service to its readers, viewers, or listeners.
Usually refers to a free commercial given by a television station in lieu of a commercial incorrectly telecast, or not telecast at all, due to the fault of the station.
Microsite ...
Usually provided for a monthly fee, an ISP can be a commercial business, a university, a government organization, a school or any other entity that provides access to the Internet to members or subscribers. [edit]
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Advertising campaign - A series of advertisements, commercials, and related promotional materials that share a single idea or theme. Designed to be used simultaneously as part of a coordinated advertising plan.
Planned Shopping Center Consists of a group of architecturally unified commercial establishments built on a site that is centrally owned or managed, designed and operated as a unit, based on balanced tenancy, and surrounded by parking facilities.
Cause related marketing: linkages between commercial organisations and charities that can be used by both parties to enhance their profiles and to help achieve their marketing objectives.
Adjacency: A program or a commercial announcement that is adjacent to another either preceding or following, on the same station.
CAN SPAM - A law enacted in 2004 to help curb the amount of pornographic email and unsolicited commercial email being sent.
Character Spacing - The number of letters and numbers making up one line of information.
Ecommerce - Conducting commercial transactions on the internet where goods, information or services are bought and sold.
The unethical or illegal practice of influencing or distorting word of mouth communication for commercial gain by posing as something or someone that you are not.
See ‘Word of Mouth’.
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 See also: Market, Marketing, Service, Product, Advertising
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