Clicks and mortar: Anglicism indicating a company accumulating a traditional commercial activity and a commercial activity on Internet. It is generally about actors coming from the traditional business.
BAR - Broadcasting Advertiser Reports, an organization that monitors and reports on network and selected spot TV and network radio commercial activity. The information is useful in determining competitive spending and scheduling patterns.
The actual purchase will then be done off-Net, via a phone call or letter. Offnet commercial activity also encompasses provision of information only, which down the line results in a sale.
Entering the Net Soon: Major On-Line Services ...
 See also: Marketing, Investment, Access, Rough, Network
  
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