Commercialization - the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it.
COMMERCIALIZATION
If market testing displays promising results the product is ready to be introduced to a wider market. Some firms introduce or roll-out the product in waves with parts of the market receiving the product on different schedules.
Commercialization-Are product sales meeting expectations? Contracting for manufacture or build or rent a full-scale manufacturing facility.
Stage 8: Commercialization
If the test marketing stage has been successful then the product will go for national launch. There are certain factors that need to be taken into consideration before a product is launched nationally.
Incoming links were the meat and potatoes of PageRank but five years of commercialization had turned them into junk food.
Instead, it will turn off your site visitors because of over-commercialization.
the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialization ...
The firm may also experiment with different prices for the product.
Commercialization: Facilities to manufacture the product on a larger scale are now put into operation and the firm starts a national marketing campaign and distribution effort.
 See also: Development, Market, Marketing, Commercial, Offer
  
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