Communication Effect of Advertising

Communication Effect of Advertising - the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised.

the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc see communication effect of advertising ...

See also: Advertising, Objective, Advertising Effectiveness, Objectives, Communication