Communication media in marketing is the collection of various media companies used to promote their products and services to customers. Traditional media types include print advertising in...
The purpose is to: prioritize segments of the market to improve marketing profitability and to provide a means to choose the most appropriate communication media and messages for each unique market segment.
Contributed by: MarcommWise Staff ...
 See also: Attribute, Sales, Segment, Promotional, Purchase
  
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